Heineken: U-code

Heineken wanted to introduce its new brand message: Open Your World during the Heineken Opener Festival 2011. To do that we created the U-Code, a new social tool that allowed people to open themselves. U-code is a special QR-code with information about you. People could scan your code, thanks to that they had a perfect icebreaker. It turned out that scanning a U-code is a great excuse to approach someone new. In the end, thousand of people opened themselves and some of them even started new friendships.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze Iwinski
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska