Gamma: Wallpaper Guerilla

GAMMA is Hollands largest DIY chain. Their campaign reads: ‘Isn’t it beautiful.’ So we decided to paper the most hideous public spaces we could find with their beautiful wallpaper. Isn’t it beautiful. GAMMA.

Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Dani Polak
Copywriter: Laura Bording
Photographer: Paul Theunis