VIBROCIL: PERFUME, ROSES, PIE

Rational

Perfume: We took the classical cartoon cliche of the “smell hand” and change it into the “L” hand sign that stands for looser. Therefore our character is a looser because he cannot smell the lady’s perfume.

Roses: In this case we used the “smell hand” cliche from the old cartoons as a “going down” gesture. Therefore the actress is down because she cannot smell the flowers sent by the lover/admirer.

Pie: The “smell hand” now comes from a pie and makes fun of the kid who doesn’t notice it, although he is in search for goodies.

Advertising Agency: Centrade Saatchi&Saatchi, Bucharest, Romania

Creative Director: Jorg Riommi

Art Director: Ionut Vlad

Copywriter: John Pallant, Andreea Bagita

Illustrator: Mihai Tenovici

Additional credits: Liana Petrascu, Ema Spirache, Corina Bratu