CANADIAN PARALYMPICS COMMITTEE: SWIM, SLEDGE HOCKEY, BASKETBALL

“She doesn’t want your sympathy. But her opponents might.”

“Sometimes you have to look down to find someone to look up.”

“He doesn’t expect special treatment. Until he gets to the podium.”

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian MacKellar
Creative Director: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art Director: Julie Nikolic
Group Account Director: Lori Davison
Photographer: Chris Woods
Head of Design: John Tisdall
Typographer: Julie Nikolic, John Tisdall
Retouching: Chris Woods
Studio: SGL