New Driving Tests: Serbian traffic safety commission

In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth.

Awards:
Golden Drum: New and Innovative Campaigns
Silver Drum: Digital in Single Channel
Silver Drum: Digital in Multi Channel
Silver Drum: PR

Agency (city): Leo Burnett Belgrade, Serbia
Creative Director(s): Anja Radulović
Copywriter(s): Predrag Simić, Đorđe Janković
Art Director(s): Rade Šaptović
Account Director(s)/Manager(s): Vladimir Vučićević, Jovana Važić, Andreja Milkić
Illustrator(s): Ivan Nedeljković, Ivana Radić
Programmer(s): Omnicom Solutions
Other credits: Nemanja Stojanović , Ana Miajilović, Igor Ristić