Horia Motoi: Repetition

Horia Motoi is– a Romanian non-profit organization – decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message – stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Johan Ohlson
Art Director: Bogdan Vintila, Vlad Giogu, Laura Iane
Copywriter: Marius Tianu, Andrei Nica, Loredana Barla