Axe Hair: Office Love

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Production Company: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Puppets: Jim Henson’s Creature Shop
Editorial Company: Peep Show Post
VFX / Online: The Mill

Power Vibe Studio asked TBWA East Africa to create awareness for their new gym, and to convince people that their weight-loss strategies and special equipment could really build a difference in the physique and fitness of their potential clients. But they had to overcome the perception (even in Africa!) that all ads are retouched in Photoshop and therefore those images are no longer believable. The solution that TBWA proposed was a real-life “Before & After” demonstration showing the dramatic difference between a healthy & fit person – and someone not quite so fit! Two girls of quite different physiques were dressed identically and walked side-by-side through local shopping areas. As they passed, their T-shirts read “Before” and “After” on the back, with the “After” shirt carrying the gym logo and the slogan “build a difference”. Surprised onlookers had a bit of a chuckle. And quite a few of them asked for more information, with intentions of joining the programme.

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Creative Director: Jimmy Geeraerts
Copywriter: Mark Kovalevsky
Producer: Dennis Mitoko
Director: Jimmy Geeraerts
DOP: Steve Ominde
Editor: Aaron Ayuyo
Additional credits: Maureen Njoki, Irene Njenga, Dorothy Oliech, Neil Thomas, George Ngechu, Ooi Chok Yan

Quebec Automobile Insurance Society: Seatbelts

“Buckle up. Stay alive.”

Advertising Agency: Lg2, Quebec, Canada
Creative Direction: Luc Du Sault
Art Direction: Jean Lafrenière
Copywriting: Luc Du Sault
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artist: Marc Rivest, David Boivin

Hasbro Puzzle: Chasing, Hitchhiking, Hunting, Training

“How persistent are you?”

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Director: Paul Kreitmann, Jenna Haugmard
Copywriter: Alexis Benoit

Pet Paradise Park: Heaven Of Pitbull, Heaven Of Pug, Heaven Of Chihuahua

“Dog Spa Course.”

Advertising Agency: Monday, Bangkok, Thailand
Chief Creative Officer: Passapol Limpisirisan, Wiboon Leepakpreeda
Creative Director: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriter: Jirayu Ardsamang, Passapol Limpisirisan
Art Director: Pakorn Inthachai, Trisith Arreevong, Wiboon Leepakpreeda
Account Supervisor: Aneeya Osatananda
Account Manager: Sujira Srivarakiat

Google: Hilltop Re-Imagined For Coca-Cola

In Project Re: Brief, we’ve re-imagined Coca-Cola’s classic ‘Hilltop’ commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices. Made possible through AdMob rich media ads, coupled with custom-designed vending machines, viewers can truly ‘buy the world a Coke’, with a few taps on their mobile phones. A viewer can decide where to send a Coke by selecting one of many machines located around the world, from New York City, to Cape Town, to Buenos Aires. They can then add a custom text message to personalise their Coke delivery. Google Translate converts these messages on the fly, breaking down the language barrier across countries. A dynamic video with Google Maps, Street View, and composite motion graphics shows the Coke’s journey from the viewer’s current location to the vending machine across the globe. Users can wait for confirmation of their Coke’s delivery, or enter an email address to be notified later. Once the Coke is delivered, recipients are not only treated to the generosity of a stranger thousands of miles away, but they can also say ‘thanks’ by sending a message of their own back to the user. That message is delivered to the user’s inbox where they can read the note and view a video clip of the recipient’s surprised reaction upon getting a free Coke. A gallery showcases some of our favourite shareable exchanges between people around the world connecting over a can of Coke. Today’s technology allows us to make good on a promise Coca-Cola made over 40 years ago, and lets users ‘Buy the World a Coke’ from the palm of their hand.

Advertising Agency: Grow Interactive, Norfolk, USA
Advertising Agency: Johannes Leonardo, New York, USA

Paper Mate Liquid Paper: Office, Court, Marriage

Advertising Agency: Giovanni+Draftfcb, São Paulo – Brazil
Executive Creative Director: Benjamin Yung Jr., Cassio Zanatta
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Head of Art: Benjamin Yung Jr.
Copywriter: Ana Mattioni, Rainor Marinho
Art Director: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyer: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini