SONIQUE BAR: DON'T DRINK TEXT, DON'T DRINK TWEET, DON'T DRINK POST

Advertising Agency: Dentsu, Brazil
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriters: Alexandre Lucas, Gabriel Schmitt
Art Directors: Felipe Cama, Estefânio Holtz
Illustrator: Adriano Zagottis
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisors: Alexandre Natacci, Beto Lago
Planners: Ira Finkelstein, Werner Lucksch

DIADEMA CITY: DRUGS

Advertising Agency: Paz Comunicação Estratégica, Brazil
Executive Creative Director: Haroldo Cardoso
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Director: Einhart Jacome da Paz
Agency Producer: Paz

P&G BOUNTY: WINE BOTTLE, FISH TANK, SODA BOTTLE, EGG

Muy buen trabajo, es creativo, utilizan muy bien los elementos, logra transmitir el mensaje, siendo sencillo y a su vez muy claro, que es lo más importante. Hacen sobresalir al producto, por la gran absorción de este.

“Always thirsty.”

Advertising Agency: Publicis, Dallas, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Group Creative Director: Bertrand Garbassi
Creative Director: Kat Keeley
Copywriter: Yuri de Castro
Art Director: Adalberto Santana
Photographer: Pict Estudio
Art Buyers: Lucy Raimengia, Samantha Jaffoni
Print Producer: Kristan Gabriel

VHV HOLDING ACCIDENT INSURANCE: LIFE IS FRAGILE!

Advertising Agency: Scholz & Friends, Hamburg, Germany

VIBROCIL: PERFUME, ROSES, PIE

Rational

Perfume: We took the classical cartoon cliche of the “smell hand” and change it into the “L” hand sign that stands for looser. Therefore our character is a looser because he cannot smell the lady’s perfume.

Roses: In this case we used the “smell hand” cliche from the old cartoons as a “going down” gesture. Therefore the actress is down because she cannot smell the flowers sent by the lover/admirer.

Pie: The “smell hand” now comes from a pie and makes fun of the kid who doesn’t notice it, although he is in search for goodies.

Advertising Agency: Centrade Saatchi&Saatchi, Bucharest, Romania

Creative Director: Jorg Riommi

Art Director: Ionut Vlad

Copywriter: John Pallant, Andreea Bagita

Illustrator: Mihai Tenovici

Additional credits: Liana Petrascu, Ema Spirache, Corina Bratu

COCA COLA: RAZONES PARA CREER

Advertising Agency: Santo, Buenos Aires, Argentina
Executive Creative Director: Sebastián Wilhelm, Maximiliano Anselmo
Creative Director: Matias Ballada
Art Director: Maximiliano Anselmo
Copywriter: Sebastián Wilhelm, Matias Ballada
Agency Producer: José Bustos, Alejandro Faldutti, Marcelo Kelez
Account Manager: Sheila Suaya
Account Supervisor: Ignacio Diez
Production Company: Blue
Director: Pucho Mentasti
Direction Assistant: Watta Fernandez
Producer: Alejandro Lanezan
Executive Producer: Gonzalo Fontana
Editor: Lorenzo Bombicci
Animation: Notdeaf Sound Design, Diego J. Arancibia
Post Production: Bleed Vfx

CANADIAN PARALYMPICS COMMITTEE: SWIM, SLEDGE HOCKEY, BASKETBALL

“She doesn’t want your sympathy. But her opponents might.”

“Sometimes you have to look down to find someone to look up.”

“He doesn’t expect special treatment. Until he gets to the podium.”

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian MacKellar
Creative Director: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art Director: Julie Nikolic
Group Account Director: Lori Davison
Photographer: Chris Woods
Head of Design: John Tisdall
Typographer: Julie Nikolic, John Tisdall
Retouching: Chris Woods
Studio: SGL