Coca-Cola Life: Parenting

Advertising Agency: Santo, Buenos Aires, Argentina
Executive Creative Director: Sebastian Wilhelm
Director: Pucho Mentasti

Mimi Foundation: If only for a second

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.

Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013

SiammSiamm / Sansara: Put the music on

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Evgeny Primachenko, Alexandr Parkhomenko
Art-director: Vladislav Derevyannikh
Animator: Nina Bisyarina
Illustrator: Yana Akhmetshina

Milka: The last square

Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Copywriter: Miguel Durão
Art Directors: Clément Séchet, Daniel Evans
Film Director: Zoé Fisher
Production Company: Good PH
Agency Producers: Vanessa Barbel, Elodie Poupeau, Yoann Morin
Digital Producers: Laurent Marcus, François Cavalin
Digital Production: Anonymous Paris
Strategic Planning: Renaud Berthe
Agency Managers: Julien Levilain, Antoine Ferrari, Loïc Coelho

Harvey Nichols: Sorry, I Spent It On Myself

Advertising Agency: adam&eveDDB, London, UK
Creative Directors: Richard Brim, Daniel Fisher
Published: November 2013

Volvo Trucks: The Epic Split feat. Van Damme

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits.

Advertising Agency: Forsman Bodenfors, Sweden
Director: Andreas Nilsson
Producer: Ray Leakey
Production company: Smuggler
Post production: The Mill
Sound design: 750
Music: Wooly Bully by Sam The Sham & Pharaohs
Precision driver: Rob Hunt
Stunt Coordinator: Lee Sheward

Staedtler: Architecture

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Copywriters: Fanny Lau, Wen Louie
Art Director: May Chan
Photographer: Stephen Cheung
Retoucher: Henry Chan

Don't think alone.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director / Art Director: Jean Robaire
Creative Director: Kara Goodrich
Art Director: Cesar Finamori
Copywriter: Tim Roan
Art Producer: Betsy Jablow
Photographer: Billy Siegrist
Print Producer: Mike Musano
Junior Print Producer: Rose Dionicio
Presentation Services: Barbara Zisk
Deputy Chairman AMV: Richard Swaab

Pro Infirmis: Because who is perfect?

Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.

Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland
Creative Director: Alexander Jaggy
Art Director: Daniel Serrano
Copywriters: Mateo Sacchetti, Samuel Wicki
Graphic Design: Lukas Frischknecht
Consultants: Marco Dettling, Danijel Sljivo, Roman Meister
Art Buying: Sarida Bossoni, Ilonka Galliard
PR-Consultants: Alexander Gligorijevic, Nicole Pauli
Director: Alain Gsponer
Producers: Caro Büchel, Michael Kindermann / Pumpkin Film
Camera: Jonas Jaeggy
Music: Dave Thomas Junior
Music Consultants: Tracks & Fields
Published: December 2013

Skype

Meet Sarah and Paige. They've been best friends since they were 8 years old. For years, they've shared everything over Skype. But the crazy part is they've never met in person. Until now.

Advertising Agency: Pereira & O'Dell, USA

Beldent: Almost Identical

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Juan Pablo Lufrano, Ariel Serkin, Ammiel Fazzari, Matias Eusebi
Agency Producers: Adrian Aspani, Consuelo Gimenez Uriburu
Account team: Ana Bogni, Oriana San Martin
Planner: Regina Campanini
Production Company: Agosto Buenos Aires
Directors: Diego & Vladi
2nd Unit: Pato Martinez
Installation artist: Guillermo Marconi
Executive Producers: Luli Krämer, Chula D'Amico
Postproduction Company: La Posta
Sound Designer: Tres Sonido
Music: Circle of sound

What's important is to agree on what matters most

What's important is to agree on what matters most.

Advertising Agency: TBWA\PARIS, France
Creative Directors: Philippe Taroux, Benoit Leoux
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Art Buyer: Barbara Chevalier
Agency Producer: Laurence Collavini
Account Supervisor: Jean-Marie Prenaud
Advertiser's Supervisor: Claire Dorland-Clauzel
Illustrator: 3D Mecanique Generale Paris

Power and Precision

Power and Precision

Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel BarahonaArt Director: Victor TorresCopywriter: Javier LatorreIllustrator: Francisco BadillaAdditional credits: Marcelo Muñoz

Separate them

Separate them. 

Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Ricardo Turcios, Ruchi Sharma
Copywriters: EJ Galang, Sarah Ko, Gabriele Espaldon
Art Director: Katrina Encanto
Photographer: Surachai Puthikulangkura
Production Company: Illusion
Production Company Producer: Somsak Pairew
Agency Producers: Piyachat Cholasap, Nuch Lertviwatchai
Illustrators / Retouchers: Surachai Puthikulangkura / Supachai U-Rairat
Chief Creative Officer: Eric Yeo
Account Managers: Blair Wang, Yarita Witoelar
Global Creative Director: Basil Mina
Global Business Director: Richard Ellis
Global Account Director: Liann Al Chami
Computer Art: Naphaphorn Jaengsri
Chief Executive Officer: Jeremy Hine
Media: Josephine Lim
Chief Creative officer: Dominic Stallard

Green Cup Coffee: Unicorn, Cowboy, Surfer

“Bye Bye Daydreams.”

Advertising Agency: Leo Burnett, Berlin, Germany

Chief Creative Officer: Andreas Pauli

Executive Creative Director: Andreas Laeufer

Creative Director: Axel Tischer, Gabriel Mattar

Copywriter: Rodrigo Linhares

Art Director: Felipe Cury

Illustrator: Halil Mete

Account: Lennart Wittgen

Brief: To launch the Nike LunarGlide+ 4 shoe in Japan, we wanted to illustrate the product benefit of helping one ‘run longer.’

Solution: We created Nike RUN Like ME, a unique interactive activation that merged Facebook, Nike+ and real world running. It was asocial running experiment where a real runner, Joseph Tame, would run 10 more meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way. The routes ran created live GPS art using the streets of Tokyo. The morepeople engaged on RUN Like ME, the more he ran, the more interesting his ran became and the more people talked about it.

Result: The campaign went beyond Facebook and to the streets where our runner met his fans, receiving both online and offline support for his efforts. News of his running was also picked up by Japan’s number one morning news program. In 30 days, our runner ran an unbelievable 42,000 meters and proved that the Nike LunarGlide+ 4 really does make you run longer.

Advertising Agency: W+K, Tokyo, Japan

Creative Director: Caleb Jensen

Associate Creative Director: Naoki Ga

Art Director: Naoki Ga

Copywriter: Andrew Miller

Assistant Account Executive: Shinya Kamata

Designer: Shuhei Aoyama

Designer: Daisuke Maki

Digital Artist: Genki Ito

Executive Creative Director: Tota Hasegawa

Fight for literacy: Computer, Car, Holidays, Mascara, Bikini, Dragon

Advertising Agency: DDB, Paris, France

Executive Creative Director: Alexandre Hervé

Art Director: Emmanuel Courteau

Copywriter: Jean-Francois Bouchet

Account Director: Jean-Jacques Sebille

Agency Producers: Justine Bruneau, Quentin Moenne Loccoz

Accounts: Sophie Legent, Kenza Adeïda

Account manager: Pierre Beffa

Toyota FJ Cruiser: Rock slide

Advertising Agency: Y&R, Peru

Executive Creative Director: Flavio Pantigoso

Head of Art: Cristian Sánchez

Accounts: Ider Cifuentes, Joel Castillo

Asics Gel-Kayano: The Pigeon Workout

Creative Chairman: John Vitro

Creative Director: Kent Thayer

Copywriter: Simone Nobili

Art Director: Kiumars Gourki

Agency Producer: Mickey Strider

Account Director: Adrienne Horlick

Production House: Aero Film

Director: Austin Smithard

Editor: Tony Gentile

Post Supervisor: Bree McCool

Music: Huey “Piano” Smith

Opel Adam: The Color Changing Car

What happens when you park the new, not yet launched, Opel ADAM in central Copenhagen on a dark evening – and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they had not seen coming. Opel ADAM is the most individual city car in the world, with more than 60.000 exterior and 80.000 interior combinations.

Advertising Agency: UncleGrey, Copenhagen, Denmark

Art Director: Jon Goldtsche

Copywriter: Jesper Jørgen Hansen

Chief Of Operations: Carsten Bülow

Account Manager: Ingeborg Balle-Petersen

Creative Technologist: Karsten Kirkegaard

VJ: Thomas Romlöv

Director: Emil Kahr

Producer: Niels Kau

Photographer: Simon Mouridsen

Music: Ole Brodersen – Kay&Ndustry