20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut. A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.
Advertising Agency: Leo Burnett, Paris, France Creative Director: Xavier Beauregard Art Director: Stéphanie Thomasson Copywriter: Stéphane Gaubert Photographer: Vincent Dixon Film Director: Coban Beutelstetter Published: December 2013
Advertising Agency: Buzzman, Paris, France Creative Director: Georges Mohammed-Chérif Vice President: Thomas Granger Copywriter: Miguel Durão Art Directors: Clément Séchet, Daniel Evans Film Director: Zoé Fisher Production Company: Good PH Agency Producers: Vanessa Barbel, Elodie Poupeau, Yoann Morin Digital Producers: Laurent Marcus, François Cavalin Digital Production: Anonymous Paris Strategic Planning: Renaud Berthe Agency Managers: Julien Levilain, Antoine Ferrari, Loïc Coelho
Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits.
Advertising Agency: Forsman Bodenfors, Sweden Director: Andreas Nilsson Producer: Ray Leakey Production company: Smuggler Post production: The Mill Sound design: 750 Music: Wooly Bully by Sam The Sham & Pharaohs Precision driver: Rob Hunt Stunt Coordinator: Lee Sheward
Advertising Agency: Leo Burnett, Hong Kong Executive Creative Director: Connie Lo Creative Directors: Miranda Shing, Adrian Lam Copywriters: Fanny Lau, Wen Louie Art Director: May Chan Photographer: Stephen Cheung Retoucher: Henry Chan
Don't think alone.
Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Creative Director / Art Director: Jean Robaire Creative Director: Kara Goodrich Art Director: Cesar Finamori Copywriter: Tim Roan Art Producer: Betsy Jablow Photographer: Billy Siegrist Print Producer: Mike Musano Junior Print Producer: Rose Dionicio Presentation Services: Barbara Zisk Deputy Chairman AMV: Richard Swaab
Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.
Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland Creative Director: Alexander Jaggy Art Director: Daniel Serrano Copywriters: Mateo Sacchetti, Samuel Wicki Graphic Design: Lukas Frischknecht Consultants: Marco Dettling, Danijel Sljivo, Roman Meister Art Buying: Sarida Bossoni, Ilonka Galliard PR-Consultants: Alexander Gligorijevic, Nicole Pauli Director: Alain Gsponer Producers: Caro Büchel, Michael Kindermann / Pumpkin Film Camera: Jonas Jaeggy Music: Dave Thomas Junior Music Consultants: Tracks & Fields Published: December 2013
Meet Sarah and Paige. They've been best friends since they were 8 years old. For years, they've shared everything over Skype. But the crazy part is they've never met in person. Until now.
Advertising Agency: Del Campo Saatchi & Saatchi, Argentina Executive Creative Directors: Maxi Itzkoff, Mariano Serkin Creative Directors: Juan Pablo Lufrano, Ariel Serkin, Ammiel Fazzari, Matias Eusebi Agency Producers: Adrian Aspani, Consuelo Gimenez Uriburu Account team: Ana Bogni, Oriana San Martin Planner: Regina Campanini Production Company: Agosto Buenos Aires Directors: Diego & Vladi 2nd Unit: Pato Martinez Installation artist: Guillermo Marconi Executive Producers: Luli Krämer, Chula D'Amico Postproduction Company: La Posta Sound Designer: Tres Sonido Music: Circle of sound
What's important is to agree on what matters most.
Advertising Agency: TBWA\PARIS, France Creative Directors: Philippe Taroux, Benoit Leoux Copywriter: Benoit Leroux Art Director: Philippe Taroux Art Buyer: Barbara Chevalier Agency Producer: Laurence Collavini Account Supervisor: Jean-Marie Prenaud Advertiser's Supervisor: Claire Dorland-Clauzel Illustrator: 3D Mecanique Generale Paris
Power and Precision Advertising Agency: La Familia, Santiago, Chile Executive Creative Director: Miguel Angel BarahonaArt Director: Victor TorresCopywriter: Javier LatorreIllustrator: Francisco BadillaAdditional credits: Marcelo Muñoz