Toyota Auris Hybrid: The Alternative

Advertising Agency: Saatchi & Saatchi, Milan, Italy


Creative Directors: Jason Romeyko, Agostino Toscana, Luca Lorenzini, Luca Pannese


Copywriter: Luca Lorenzini


Art Director: Luca Pannese


Account: James Griffiths, Florian Voigt

Strategic planning: Elaine Webb, Paulo Carvajal

Toyota Europe: Luca Neyroz, Dario Giustini, Ozgur Caglayan


Head of TV: Raffaella Scarpetti


Producer: Erica Lora Lamia


Director: Xavier Mairesse


DoP: Glynn Speeckaert


Music: Sing Sing


Editor: Vilma Conte


Production House: Akita


Sound Design: The Log


Post Production: Xchanges

Schwimmer Pool Service: pH Business Card

The business card that tells you when to call. This card is printed on special pool pH paper. Prospective clients can dip the card into their pool’s water to test its balance level. The business card then changes colour to indicate whether or not they should call the phone number on the other side of the card.

Advertising Agency: doug & serge, Toronto, Canada

Chief Creative Officer: Doug Robinson

Creative Director: Ian Schwey

Associate Creative Director: Jason Buback

Associate Creative Director / Art Director: Mike Jones

Senior Designer: Solly Bulbulia

Print Production: Alan McKinlay

Jack Daniel’s: The Whiskey Drum

Advertising Agency: Arnold Worldwide, Boston, USA

Chief Creative Officer: Pete Favat

Group Creative Director: Wade Devers

Director of Global Marketing: Carmen D’Ascendis

ACD / Copywriter: Todd Mitchell

Art Director: Daran Brosard

Copywriter: Peter Hughes

Producer: Ben Ouellette

Director of Photography: Nate Laver

Edit: Editbar

Kit Kat: Free No-WiFi Zone

The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.

Advertising Agency: JWT Amsterdam, the Netherlands

Creative Director: Bas Korsten

Concept: Ben Goedegebuur, Fethi Uluak

Design: Kyoko Takeshita

Photographer: Tim Keen

Producer: Elke ter Bogt

Missing Children Argentina: QRiosity Codes

Advertising Agency: Almacén, Buenos Aires, Argentina
Co-Chairmans: Daniel Onorato, Caio Lucini
Creative Directors: Walter Onorato, Diego Duprat
Art Director: Walter Onorato
Copywriter: Diego Duprat
Senior Designer: Sergio Gorin
Agency Producer: Diego Schapira
Director of Photography: Matias Mesa
Music: Mono

Ecovia: Stop the Violence

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Creative Director: Ricardo Gandolfi
Art Director: Guilherme Rubini
Copywriter: Fabian Oliveira
Illustrator: Cintia Suzuki
Photographer: Ernst Photography