Advertising Agency: Third Street, Chicago, USA Chief Creative Officer: David T. Jones Associate Creative Director: Max Mearsheimer Creative Director: David T. Jones Copy Writer: David T. Jones Designer: Rebekah Raleigh
On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.
In the USA alone two children are killed and almost 50 are injured every week in accidents involving reversing cars. Shockingly in over 70% of these accidents a relative is driving the vehicle. Toyota wanted to attract attention to the fact that a simple rear view camera can help avoid these kinds of tragic accidents.
Electronic book store “Four Directions” is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn’t be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.
Advertising Agency: Mayo, Lima, Peru Executive Creative Director: Humberto Polar Group Creative Directors: Juan Donalisio, Alejandro Aponte Art Directors: Juan Donalisio, Keni Mezarina Copywriters: Alejandro Aponte, Mauricio Loredo Illustrator: Estilo 3D
The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.
Advertising Agency: Leo Burnett, Singapore
Chief Creative Officer: Ted Lim
Senior Art Director: Shawnn Lai
Art Director: Linus Chen, Stephen Kyriakou, Joshua Lim
