draftblog: octubre 2012

Lexus ES: Interactive Print

MaiMultVerde: Legs, Armpits, Bikini

“The bush is back in fashion

Plant-a-Tree Fundraiser Fashion Event.”

Advertising Agency: G2, Romania

Executive Creative Director: Mihai Fetcu

Art Director: Virgiliu Andone

Copywriter: Marius Matei

Illustrator: Annabella Orosz

Account team: Nicoleta Dima

Account manager: Patricia Arbanas

Penguin Books: Hobbies, Fiction, Travel, Languages, Gardening, Fairy Tales

Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography

Heineken: The real Master of intuition

We’ve staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we’ve hidden cameras everywhere to give them the surprise of their lives.

Advertising Agency: Publicis, Milan, Italy

Creative Director: Cristiana Boccassini, Bruno Bertelli

Art Director: Alessandro Candito

Copywriter: Paolo Bartalucci

Director: Cric

Account manager:  Giada Salerno

Producer: Mariella Maiorano

Colgate Plax: Garlic, Cigarette

“When you have bad breath, everyone knows. Everyone but you.”

Advertising Agency: Y&R, São Paulo, Brazil

Chief Creative Officer: Rui Branquinho

Creative Director: Rui Branquinho, Flavio Casarotti

Art Director: Eiji Kozaka

Copywriter: Marcelo Conde

Account Director: Valeria Ordonhez

Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer

Client Team Director: Adriana Leite, Tamara Kulb

Print Producer: Elaine Carvalho, Flavio Zamboni

Account team: Felipe Wanderley, Claudia Menezes

Art Buyer: Monica Beretta

Images: Getty Images

Media team: Gustavo Gaion, Fabiola Sidorenko

New Driving Tests: Serbian traffic safety commission

In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth.

Awards:
Golden Drum: New and Innovative Campaigns
Silver Drum: Digital in Single Channel
Silver Drum: Digital in Multi Channel
Silver Drum: PR

Agency (city): Leo Burnett Belgrade, Serbia
Creative Director(s): Anja Radulović
Copywriter(s): Predrag Simić, Đorđe Janković
Art Director(s): Rade Šaptović
Account Director(s)/Manager(s): Vladimir Vučićević, Jovana Važić, Andreja Milkić
Illustrator(s): Ivan Nedeljković, Ivana Radić
Programmer(s): Omnicom Solutions
Other credits: Nemanja Stojanović , Ana Miajilović, Igor Ristić