Allianz Insurance: Drunk Mirror

Advertising Agency: OgilvyOne, São Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Marcos Ribeiro
Creative Directors: Marcos Ribeiro, Alexandre Ravagnani
Art Directors: Fernando Passos, Rafael Gatuzzo
Copywriters: Flavio Tamashiro, Erich Moreira
Accounts: Felipe Obara, Andrea tornovsky, Denise Caruso
Media: Luciana Serra, Larissa Dias
Planners: Luis Stateri, Marian Travassos, Cleber Almeida
Producers: Cecília Taioli, Adriana Jorge
Production Company: Santa Transmedia
Film Director: Gustavo Rodrigues
Sound Design: Sound Design

Arizona Science Center: Never Stop Wondering

Advertising Agency: Cramer-Krasselt, Phoenix, USA
Chief Creative Officer: Marshall Ross
Executive Creative Director: Ian Barry
Creative Director: Jon Shore
Associate Creative Directors: Greg Harwell, John Zapf
Art Director: Greg Harwell
Copywriters: John Zapf, Jon Shore
Digital Production Artist: Keith Nielsen
Project Management Supervisor: Vicky Gross
Print Production Manager: Christina Nguyen
Illustrator: Wayne Watford

O’Donovan’s Irish Pub: Naked Waitresses

“The naked truth about our waitresses is that they only flirt with you to get a better tip.”

We have a long history of collaborating with the folks at Irish Born Hospitality to create some cool work. O’Donovan’s called to tell us they had purchased the billboard space above their restaurant and that they wanted to mix things up. So that’s exactly what we did.

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Production: Rich Ronzales

Parma Dairy Products: Remote, Joystick, Camera, Story, Map, Phone

 

“Today’s kids need more nutrients provide them with Parma”

Advertising Agency: El taier /Tribu DDB, Guatemala
Creative Director: Jorge Solorzano
Art Directors: Victor Pardo, Ada Mollinedo
Copywriters: Erick Laparra, Andrés Heredia
Illustrator: Elizandro de los Angeles

Axe Hair: Office Love

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Production Company: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Puppets: Jim Henson’s Creature Shop
Editorial Company: Peep Show Post
VFX / Online: The Mill

Power Vibe Studio asked TBWA East Africa to create awareness for their new gym, and to convince people that their weight-loss strategies and special equipment could really build a difference in the physique and fitness of their potential clients. But they had to overcome the perception (even in Africa!) that all ads are retouched in Photoshop and therefore those images are no longer believable. The solution that TBWA proposed was a real-life “Before & After” demonstration showing the dramatic difference between a healthy & fit person – and someone not quite so fit! Two girls of quite different physiques were dressed identically and walked side-by-side through local shopping areas. As they passed, their T-shirts read “Before” and “After” on the back, with the “After” shirt carrying the gym logo and the slogan “build a difference”. Surprised onlookers had a bit of a chuckle. And quite a few of them asked for more information, with intentions of joining the programme.

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Creative Director: Jimmy Geeraerts
Copywriter: Mark Kovalevsky
Producer: Dennis Mitoko
Director: Jimmy Geeraerts
DOP: Steve Ominde
Editor: Aaron Ayuyo
Additional credits: Maureen Njoki, Irene Njenga, Dorothy Oliech, Neil Thomas, George Ngechu, Ooi Chok Yan

Quebec Automobile Insurance Society: Seatbelts

“Buckle up. Stay alive.”

Advertising Agency: Lg2, Quebec, Canada
Creative Direction: Luc Du Sault
Art Direction: Jean Lafrenière
Copywriting: Luc Du Sault
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artist: Marc Rivest, David Boivin