Goette Optician: Tie Guy, Beehive Lady, Bearded Man, Wavy Haired Woman

 

“Cut to fit your face.
Götte Customized Eyewear.”

Advertising Agency: Jung von Matt / Limmat, Zurich, Switzerland
Creative Directors: Fernando Perez, Livio Dainese
Art Directors: Adrian Merz, Barbara Suter-Blaesi
Copywriters: Thomas Engeli, Daniel Pieracci
Illustrator: Sabrina Transiskus / Paper Art
Photographer: Patrick Rohner

Axe: Sporty Girl, Flirty Girl, Brainy Girl, Party Girl, High Maintenance Girl

Advertising Agency: BBH, London, United Kingdom
Copywriter: David Kolbusz, Simon Pearse, Dan Morris
Art Director: Emmanuel Saint M’leux, Charlene Chandrasekaran, Rob Ellis
Creative Director: David Kolbusz
Production Company: Biscuit Filmworks
Director: Tim Godsall

Cuponium: Father-in-law

“Your father-in-law’s approval is not easy. But it doesn’t need to be expensive”

Advertising Agency: Boom Communications Group, Lima, Perú
Executive Creative Director: Jose Antonio Aguirre
Art Director: Sergio Garrido-Lecca
Copywriters: Jose Antonio Aguirre, Luis Miguel Flores
Photographer: Jason Sullivan
ModelMaker: Gustavo Vargas
Additional credits: One Concept

Mercedes Benz: The SL Sting

Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creative Team: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano

Gol Televisión Football Channel: Squatters, Prisoner, Old Man

 

Advertising Agency: Tapsa, Madrid, Spain
Chief Creative Officer: Adolfo Gonzalez
Executive Creative Director: Tute Ostiglia
Creative Director: Adrian Rios
Art Directors: Raul Barbolla, Miguel A. Molina
Copywriters: Juan Cenoz, Javier de la Vara
Illustrator: Tito Baztan

Jam La Vieja Fabrica: Strawberry, Peach, Pineapple

 

Advertising Agency: Tapsa, Madrid, Spain
Chief Creative Officer: Adolfo Gonzalez
Creative Director: Antonio Botella, Manuel Pérez de Camino
Art Director: David Pascual, Angela Romero

Coca-Cola: Cheer o Meter

A giant screen that only works if the people watching the game of the Argentinean team, encourages. If there are no fans cheering, the image begins to darken, to fade. This new initiative of Coca Cola -developed by Ogilvy Action- was launched during an event where over 500 people enjoyed the match Argentina vs. Colombia, all non-stop encouraging in order to keep watching the TV screen on.

Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Directors: Javier Mentasti, Maximiliano Maddalena, Silvio Panizza
Creative Directors: Rodrigo Isaia – Alejandro Garone
Accoun team: Karina Aiello, Barbara Storey
Production Director: Valeria Pinto (Parson)
Producer: Gaston Sueiro – Federico Faralla
Production Company: Awards Cine
Director: Matías Goldberg
Producer: Guadalupe Gallardo, Tomas Chester, Mariano Damiano
Music Production: Camilo Iezzi – Mariano Iezzi (CCCI)
Responsible for the client: Diego Luis, Cristian Castellani, Alejandro Bacigalupo

Bimbo Wraps: Cow

Advertising Agency: McCann, Lima, peru
Creative Director: Mauricio Fernández-Maldonado
Head of Art: Giovanni Macco
Art Director: Maritza mercado, Luis Beltrán
Copywriter: Christopher Barrón

League Against Cancer: Joystick, Magicube, Smartphone

“Give your fingers a better use. Examine yourself for testicular cancer.”

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Christian Sánchez
Creative Director: Jorge Soto
Copywriter: Alex Freundt
Art Director: Charlie Valderrama
Account Director: Manuel Ahumada
Agency Producer: Fiorella Barrantes

UPP: Without Consent

“Everyday, the work of too many photographers is used without their consent.”

Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Retoucher: DOCS AD HOC
Credits photo: Denys Vinson / UPP

Surfrider Foundation: Boot, Couch, Bottle, Shoe

“Be proud. Beach cleanup days from 22nd to 25th of March.”

Advertising Agency: Y&R, Paris, France
Executive Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Guillaume Auboyneau
Copywriter: Ugo Fossa, Eric Lavenac
Photographer: Ilario Magali
Account managers: Clément Chovin, Aure Tessandier