Coca-Cola: Share a Coke

Despite healthy brand tracking data, 50% of teens and young adults hadn’t even enjoyed a ‘Coca-Cola’ in the previous month alone. We had to increase product consumption amongst the masses while targeting 24 year-olds, and get people talking about ‘Coke’ again. ‘Coca-Cola’ has always been an integral part of people coming together. But in our new digital world, the way we connect had changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all – a first name.

Só Ação Solidarity Movement: Book Donation

“Don’t throw out your books. Donate them.”

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Casa do Pixel
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa
Published: February 2012

Brandhouse Drive Dry Initiative: Who’s Driving You Home Tonight?

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Robin Goode
Editor: Anthony Lee Martin
Production: Giant Films
Producer: Katherine Tripp, Laura Sampson
Additional credits: We Love Jam Cape Town, Bellville Studios, Searle Street Post

Agrino: Chicken, Steak

“Legumes. Extremely rich in proteins.”

Advertising Agency: DDB, Athens, Greece
Creative Director: Aleka Papadia
Art Director: Anabella Klironomou
Copywriter: Lina Katsimardou
Photographer: Kostis Papatheodorou

LEGO: Southpark, Ninja Turtles, Ernie And Bert, Donald Duck, Lucky Luke And The Daltons, Asterix And Obelix, The Smurfs, The Simpsons

“Imagine.”

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope

Playboy: Deforestation, Silicon Valley, Crack Addiction

“More than just a centerfold.”

Advertising Agency: Y&R, South Africa
Creative Director: Graham Lang
Copywriters: Werner Marais, Katherine Glover
Art Directors: Alexi Mccarthy, Graham Lang
Producer: Ashleigh Hamilton
Photographer: Jesse-Leigh Elford
Typographer: Rowan Foxcroft
Account manager: Megan Hall

Oreo: Yo-Yo, Text Messaging, Soccer, Snow White, Saturn, Rock N’ Roll, Pac-Man, Mt. Everest, Milliennium, Cubism, Color TV, 3D

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

Kirira Foundation: Ivory Woman, Bronze Woman

“Every day over 6.000 women all over the world are condemned to feel nothing.”

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos de Javier
Art Director: Carles Nuñez
Copywriter: Patricio Marrone
Retoucher: Lucas Pigliacampo
Photographer: Carles Nin
Accounts: Noemí Vidal, Anna Serrano, Nuria Cienfuegos

Páginas Amarillas Yell: Trees, Flags, Emperors

Advertising Agency: McCann Eickson, Peru
Executive Creative Director: Ricardo Mares
Associate Creative Director: Nicolás Romanó
Senior Copywriter: Javier Jerí
Senior Art Director: Ricardo Toyohama
Account Director: Juan Camilo Correa
Account manager: Renzo Celis

Y&R Thailand Global Warming Awareness: More Trash

Strategy: Currently global warming is the critical issue that inevitably affects all of us, one way or another. Responsibility is probably the key solution. We then conceptualize it to create awareness among people in offices. The most familiar office stuff like trash bin is what we play with to help them change the habits of producing trash.

Concept: Our trash bins are designed to have a clear panel at both sides for the purpose that users can see the amount of trash inside and indicate the level of crisis in the conception of ‘More Trash, Result More.’

Result: We sent our trash bins to clients and the result shows that most of them give us a good cooperation and take better care of the earth. The amount of trash in their office is remarkably low compared to the past.

Advertising Agency: Y&R, Bangkok, Thailand
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Graphic Group Head: Piyanuch Pochanapan
Graphic Designer: Parinya Pichetsiriporn

ADMD (French association for the right to die with dignity): Sarkozy, Le Pen, Bayrou

“Must you be put in this position to change your stand on euthanasia ?”

Advertising Agency: Melville, Paris, France
Creative Director: Combemale, Granger, Pierrefeu
Art Director: Combemale, Granger, Pierrefeu
Copywriter: Combemale, Granger, Pierrefeu
Artwork: Melville

Invisible Children: KONY 2012

Design: Digitaria

Scrabble: TwitterScrabble Game

Advertising Agency: Duval Guillaume Modem, Berchem, Belgium
Creative Director: Geoffrey Hantson, Katrien Bottez, Lansen Walraet
Copywriter: Jan Schoofs
Art Director: Toon Leysen, Kevin Put
Account: Dimitri Mundorff
Production: The Parking Lot, Steven Pauwels, Bart Vermijlen
Media Planner: Kris Hoet, Maarten Van Herck
Contact: Esther Lautenschutz

MTV / Coca-Cola: Heroes, Divorce

Campaign for D’Addario Strings with a poster that you can actually play.

Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio

Cartier: Odyssee de Cartier

Advertising Agency: Marcel, Paris, France
Director: Bruno Aveillan
Post Director: Mathieu Lauxerois, Nataly Aveillan
DOP: Patrick Duroux
Production Company: QUAD Films
Post Prod: Digital District
Producer: Martin Coulais
Sound: Pierre Adenot
Design Dragon: Stephane Levallois
Graphic Research: François Peyranne

Wrigley Hubba Bubba: Trojan Horse, Loch Ness, Santa

“Blow it out of proportion.”

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Account Executive: Yuval Vaingast, Yael Meltzer, Aviya Sagie
Chief Creative Officer: Guy Bar
Executive Creative Officer: Shani Gershi
Creative Direcor: Karmel Abuzalaf
Copywriter: Arnon Rotem
Art Director: Eitan Cohen
Illustrator: Miriam Moshinsky