Advertising Agency: Third Street, Chicago, USA Chief Creative Officer: David T. Jones Associate Creative Director: Max Mearsheimer Creative Director: David T. Jones Copy Writer: David T. Jones Designer: Rebekah Raleigh
On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.
In the USA alone two children are killed and almost 50 are injured every week in accidents involving reversing cars. Shockingly in over 70% of these accidents a relative is driving the vehicle. Toyota wanted to attract attention to the fact that a simple rear view camera can help avoid these kinds of tragic accidents.
Electronic book store “Four Directions” is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn’t be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.
Advertising Agency: Mayo, Lima, Peru Executive Creative Director: Humberto Polar Group Creative Directors: Juan Donalisio, Alejandro Aponte Art Directors: Juan Donalisio, Keni Mezarina Copywriters: Alejandro Aponte, Mauricio Loredo Illustrator: Estilo 3D
The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.
Advertising Agency: Leo Burnett, Singapore
Chief Creative Officer: Ted Lim
Senior Art Director: Shawnn Lai
Art Director: Linus Chen, Stephen Kyriakou, Joshua Lim
Advertising Agency: Y&R, Malaysia Executive Creative Director: Gigi Lee Creative Group Head: Hoe Yew Pong Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay Copywriters: Boone Wong, Andrea Yap, Azeril Johari Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin Typographers: Emily Tan, Loh Gan Kai Photographer: Wizard Photography
We’ve staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we’ve hidden cameras everywhere to give them the surprise of their lives.
Advertising Agency: Publicis, Milan, Italy
Creative Director: Cristiana Boccassini, Bruno Bertelli
In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth.
Awards: Golden Drum: New and Innovative Campaigns Silver Drum: Digital in Single Channel Silver Drum: Digital in Multi Channel Silver Drum: PR
Agency (city): Leo Burnett Belgrade, Serbia Creative Director(s): Anja Radulović Copywriter(s): Predrag Simić, Đorđe Janković Art Director(s): Rade Šaptović Account Director(s)/Manager(s): Vladimir Vučićević, Jovana Važić, Andreja Milkić Illustrator(s): Ivan Nedeljković, Ivana Radić Programmer(s): Omnicom Solutions Other credits: Nemanja Stojanović , Ana Miajilović, Igor Ristić
Advertising Agency: OgilvyOne, São Paulo, Brazil Chief Creative Officer: Anselmo Ramos Executive Creative Director: Marcos Ribeiro Creative Directors: Marcos Ribeiro, Alexandre Ravagnani Art Directors: Fernando Passos, Rafael Gatuzzo Copywriters: Flavio Tamashiro, Erich Moreira Accounts: Felipe Obara, Andrea tornovsky, Denise Caruso Media: Luciana Serra, Larissa Dias Planners: Luis Stateri, Marian Travassos, Cleber Almeida Producers: Cecília Taioli, Adriana Jorge Production Company: Santa Transmedia Film Director: Gustavo Rodrigues Sound Design: Sound Design
Advertising Agency: Cramer-Krasselt, Phoenix, USA Chief Creative Officer: Marshall Ross Executive Creative Director: Ian Barry Creative Director: Jon Shore Associate Creative Directors: Greg Harwell, John Zapf Art Director: Greg Harwell Copywriters: John Zapf, Jon Shore Digital Production Artist: Keith Nielsen Project Management Supervisor: Vicky Gross Print Production Manager: Christina Nguyen Illustrator: Wayne Watford
“The naked truth about our waitresses is that they only flirt with you to get a better tip.”
We have a long history of collaborating with the folks at Irish Born
Hospitality to create some cool work. O’Donovan’s called to tell us they
had purchased the billboard space above their restaurant and that they
wanted to mix things up. So that’s exactly what we did.
Advertising Agency: Hunt Adkins, Minneapolis, USA Creative Director: Doug Adkins Art Director: Steve Mitchell Copywriter: Doug Adkins Production: Rich Ronzales
“Today’s kids need more nutrients provide them with Parma”
Advertising Agency: El taier /Tribu DDB, Guatemala Creative Director: Jorge Solorzano Art Directors: Victor Pardo, Ada Mollinedo Copywriters: Erick Laparra, Andrés Heredia Illustrator: Elizandro de los Angeles
