I think it's kinda funny! hahah
martes, 28 de junio de 2011
CONCERTHALL DORTMUND: CONCERT MILK
Advertising Agency: Jung Von Matt, Hamburg, Germany
Executive Creative Director: Sascha Hanke
Creative Director: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Direction: Damjan Pita
Copywriter: Henning Robert, Jan-Hendrik Scholz
Graphic Design: Sven Gabriel, Christoph Maeder, Nicolas Schmidt-Fitzner
Agency Producer: Meike Van Meegen
Editor: Niels Muenter, Tobias Suhm
Director: Silvio Helbig, Johannes Bittel
Producer: Claudia Westermann
Account Manager: Dajana Crantz, Marijke Fisser
Public Relations: Mhoch4
Postproduction: VCC Agency Für Postproduktion, Infected Postproduction
Executive Creative Director: Sascha Hanke
Creative Director: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Direction: Damjan Pita
Copywriter: Henning Robert, Jan-Hendrik Scholz
Graphic Design: Sven Gabriel, Christoph Maeder, Nicolas Schmidt-Fitzner
Agency Producer: Meike Van Meegen
Editor: Niels Muenter, Tobias Suhm
Director: Silvio Helbig, Johannes Bittel
Producer: Claudia Westermann
Account Manager: Dajana Crantz, Marijke Fisser
Public Relations: Mhoch4
Postproduction: VCC Agency Für Postproduktion, Infected Postproduction
ANIMAL CONCERNS RESEARCH & EDUCATION SOCIETY: TREE RINGS
Brief Explanation:
Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be.
Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be.
Describe The Brief From The Client:
ACRES Is An Animal Protection Organisation That Aims To Create A Caring And Socially Responsible Society Where Animals Are Treated As Sentient Beings. The Challenge Was To Raise Awareness And Educate The Public On The Plight Of Animal Species Due To Human Activity – Mainly, The Destruction Of Rainforests That Serve As A Natural Habitat For Wildlife
To Live In Harmony.
Description Of How You Arrived At The Final Design:
The Lives Of Animals Revolve Around Their Living Space – The Rainforest. In Order To Communicate This, We Used A Visual Metaphor Of Tree Rings. And As We All Know, Each Ring Followed By The One That Lies In Its Outer Core Represents The Ageing Of A Tree. By Using Animals To Make Up The Rings, We Communicate The Idea That The More We Let A Tree Grow, The More Wildlife It Can Sustain. Hence, We Should Keep Things The Way They Are And Not Simply Let Lifestyle Choices Destroy Rainforests And Dictate The Lives Of Animals.
ACRES Is An Animal Protection Organisation That Aims To Create A Caring And Socially Responsible Society Where Animals Are Treated As Sentient Beings. The Challenge Was To Raise Awareness And Educate The Public On The Plight Of Animal Species Due To Human Activity – Mainly, The Destruction Of Rainforests That Serve As A Natural Habitat For Wildlife
To Live In Harmony.
Description Of How You Arrived At The Final Design:
The Lives Of Animals Revolve Around Their Living Space – The Rainforest. In Order To Communicate This, We Used A Visual Metaphor Of Tree Rings. And As We All Know, Each Ring Followed By The One That Lies In Its Outer Core Represents The Ageing Of A Tree. By Using Animals To Make Up The Rings, We Communicate The Idea That The More We Let A Tree Grow, The More Wildlife It Can Sustain. Hence, We Should Keep Things The Way They Are And Not Simply Let Lifestyle Choices Destroy Rainforests And Dictate The Lives Of Animals.
Indication Of How Successful The Outcome Was In The Market:
The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause.
The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause.
Advertising Agency: DDB, Singapore
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani
jueves, 16 de junio de 2011
AMNESTY INTERNATIONAL: FIGHT WITH SIGNATURES
“Signatures can be as powerful as bullets. Join Amnesty International in the fight against death penalty.”
Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi
Published: Month, Year: June 2011
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi
Published: Month, Year: June 2011
domingo, 12 de junio de 2011
HARD ROCK CAFE: BLIND CAR
Description: A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly. In order to ensure a completely safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.
Advertising Agency: McCann Worldgroup, New Delhi, India
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/Art Director: Rohit Devgun
Creative Director/Copywriter: Amit Nandwani
Photographer: Chandra Shekhar
Production Company: Uncommon Sense Communications
Music+Sound Production: Aakash Gupta
Editor: Satish Kataria
Associate Producer: Qutub Sheikh
Dop: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Producer: Ashutosh Joshi
National Creative Director: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director/Art Director: Rohit Devgun
Creative Director/Copywriter: Amit Nandwani
Photographer: Chandra Shekhar
Production Company: Uncommon Sense Communications
Music+Sound Production: Aakash Gupta
Editor: Satish Kataria
Associate Producer: Qutub Sheikh
Dop: Ali Zaved Rizvi
Account Director: V. Bhaskar Preenja
Agency Producer: Jeet Kalra
Producer: Ashutosh Joshi
TEDx: TAXI DRIVERS
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gaston Bigio
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
General Planning Director: Julieta Rey
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Rebolución
Director: Nicolás Núbile
Executive Producer: Jorge Larrain
Post Production: Luis Staffolani
Music Design: CCCI – Camilo Iessi
Voice over: Tomás Mackey
General Creative Director: Gaston Bigio
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
General Planning Director: Julieta Rey
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Rebolución
Director: Nicolás Núbile
Executive Producer: Jorge Larrain
Post Production: Luis Staffolani
Music Design: CCCI – Camilo Iessi
Voice over: Tomás Mackey
3M SCOTCH BRITE ROLLER: DOG
Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Gökhan Yücel
Art Director: Çağlar Cengiz
Copywriter: Ali Bozkurt
Illustrator: Çağlar Cengiz
Published: April 2011
Creative Director: Gökhan Yücel
Art Director: Çağlar Cengiz
Copywriter: Ali Bozkurt
Illustrator: Çağlar Cengiz
Published: April 2011
DE LIJN: ANTS
Advertising Agency: Duval Guillaume Brussels, Belgium
Creatives: Niels Sienaert, Tim Schoenmaeckers
Creative directors: Katrien Bottez, Peter Ampe
TV Producers: Charlotte Mathias, Marc Van Buggenhout
Production Company: Creative Conspiracy
Director: Gerrit Bekers
Producer: Emily Rammant
CARREFOUR EXTRESS: PEARL JAM, NINE INCH NAILS
“iTunes Music Card available at Carrefour express.”
Advertising Agency: Publicis Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Johan Smeyers
Copywriter: Kwint De Meyer
Photographer: Pascal Habousha
Published: April 2011
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Johan Smeyers
Copywriter: Kwint De Meyer
Photographer: Pascal Habousha
Published: April 2011
ART CENTER: LA PIZZA
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Director / Copywriter / Illustrator: Adriano Alarcon
Photographer: Leandro Texeira
Package Designer: Adriano Alarcon
Typographer: Adriano Alarcon
Producer: José Ricardo Gallian, Edgardo Pasetti
Advertising Supervisor: José Ricardo Gallian
Sound Design: Na Glória
Music Artist: Tereza Moranduzzo
TV Agency Producer: Ana Flávia de Lucca, Victor Alloza, Viviane Guedes
Scene Director: Adriano Alarcon
Editing: Adriano Alarcon, João França, Rodrigo Resende, Rodrigo Castro
Published: March 2011
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Director / Copywriter / Illustrator: Adriano Alarcon
Photographer: Leandro Texeira
Package Designer: Adriano Alarcon
Typographer: Adriano Alarcon
Producer: José Ricardo Gallian, Edgardo Pasetti
Advertising Supervisor: José Ricardo Gallian
Sound Design: Na Glória
Music Artist: Tereza Moranduzzo
TV Agency Producer: Ana Flávia de Lucca, Victor Alloza, Viviane Guedes
Scene Director: Adriano Alarcon
Editing: Adriano Alarcon, João França, Rodrigo Resende, Rodrigo Castro
Published: March 2011
CIA ATHLETICA GYM ACADEMY: CARDS, GARDENING, ORIGAMI
“Spend more time on you.”
Advertising Agency: DDB, São Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato
Creaters: Ulisses Razaboni,Marcos Abrucio, Cassio Zanatta, Rodrigo Almeida
Photographer: Daniel Klajmic
Illustrator: Quad Studio
Creative Directors: Sergio Valente, Marco Versolato
Creaters: Ulisses Razaboni,Marcos Abrucio, Cassio Zanatta, Rodrigo Almeida
Photographer: Daniel Klajmic
Illustrator: Quad Studio
BOMBRIL FORT: BEACH, BOAT, GIRL.
KINDDA FUNNY
“Protect your dreams.”
Advertising Agency: DPZ Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha, Marcello Barcelos
Art Directors: Luciano Fonseca, Fábio Valle
Copywriters: Fábio Cardoso, Thomaz Dantas
Illustrator: Fábio Valle
Art Buyer: Sophie D.Lanes
Published: April 2011
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha, Marcello Barcelos
Art Directors: Luciano Fonseca, Fábio Valle
Copywriters: Fábio Cardoso, Thomaz Dantas
Illustrator: Fábio Valle
Art Buyer: Sophie D.Lanes
Published: April 2011
AT&T: BIRTHDAY
Advertising Agency: BBDO, New York, United States of America
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn, Ralph Watson
Copywriter: Greg Hahn
Art Director: Ralph Watson
Executive Producer: Grant Gill, Amy Wertheimer
Assistant Producer: Becky Burkhard
Music Producer: Melissa Chester
Account Team: Julie Meyerson, Heather Bell
Production Company: Gorgeous
Director: Peter Thwaites
Editing House: Rock Paper Scissors
Editor: Kirk Baxter
Visual Effects Company: The Mill
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn, Ralph Watson
Copywriter: Greg Hahn
Art Director: Ralph Watson
Executive Producer: Grant Gill, Amy Wertheimer
Assistant Producer: Becky Burkhard
Music Producer: Melissa Chester
Account Team: Julie Meyerson, Heather Bell
Production Company: Gorgeous
Director: Peter Thwaites
Editing House: Rock Paper Scissors
Editor: Kirk Baxter
Visual Effects Company: The Mill
viernes, 10 de junio de 2011
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