SURFRIDRER FOUNDATION AUSTRALIA: PLASTIC DEBRIS, BEER RING, OIL SPILL

“Our oceans aren’t the only ones in danger. Make a difference. Join surfrider.org.au”

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

PUBLICIDAD IMPRESA 3M POST-IT: DOCTOR, BIRTHDAY, DATE

Advertising Agency: Grey, Sao Paulo, Brazil

Creative Directors: Guy Costa, Alexandre Scaff

Art Directors: Lucas Heck, Ricardo Sarno

Copywriter: Filipe Medici

Photographer: Marlos Bakker

PUBLICIDAD IMPRESA PRO PLUS: STAY ALERT

JWT London has created a new campaign for Pro Plus targeting students in the UK. The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.

Advertising Agency: JWT, London, UK

Executive Creative Director: Russell Ramsey

Creative Directors: Mark Norcutt, Lawrence Quinn

Art Director: Miles Bingham

Copywriter: Kevin Masters

Art Buyer: Sue Clifford

Planner: Hilde Oord

Account Director: Nick Manson

Media agency: Mindshare

Media planner: David Josephs

Photographer / Illustrator: Alan Powdrill

Production Company: Vue

Retouching: Hogarth

ROYAL COPENHAGEN: HANDPAINTED OUTDOOR

Aquí un ejemplo de publicidad de alto impacto, muy eficiente por lo visto.

Una buena idea, es notorio como las personas queremos estar enterados de todo lo que pasa a nuestro alrededor, me llamo la atención el tiempo aproximado que tomaban las personas para observar el trabajo de los artistas.

Advertising Agency: Uncle Grey, Denmark

Creative Directors: Michael Paterson, Jesper Hansen

Art Director: Jon Goldtsche

Account director: Jesper Kortegaard

Junior Art directors: Christian Kurt Rahn, Kenneth Graupner

LEGO: THE BRICK THIEF

Este video me parece original, por que sinceramente para unir todas esas ideas y llegar a tener este anuncio como resultado, es algo demasiado creativo. 

Advertising Agency: Pereira & O’Dell, San Francisco, USA

Chief Creative Officer: Kash Sree

Executive Creative Director: Jason Apaliski

Art Director: Jaime Robinson

Copywriter: Sara Krider

Producer: Jeff Ferro

Director of Production: Gary Theut

Director of Client Services: Skylar Fogel

Account Executive Production company: MJZ Blue Source

Line Producer: Eric Stern

Executive Producer: David Zander, Eduardo Martinez

Director of Photography: Veronica Falcon

Choreographer: Nicolas Scabini

Art Director Editorial: Rock Paper Scissors Damion Clayton

Editor: Carol Lynn Weaver

91 FM: AMP POSTER

http://vimeo.com/23426524

Plug ‘n’ Play 91 rock radio is so rocker that we created the first amplifier poster ever. This poster is made with 16 mini speakers for you to play as much as you want.

Advertising Agency: JWT, Sao Paulo, Brazil

Creative Directors: Mario D’Andrea, Fabio Miraglia, Roberto Fernandez

Art Directors: Fábio Santoro, Diego Lauton

Copywriter: Guilherme Nesti

Photographer: Régis Fernandez

Electronic Producer: João Marques

Published: March 2011

CORONA EXTRA: SAVE THE BEACH HOTEL

Advertising Agency: JWT, Madrid, Spain / El señor Goldwin, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chavarri, Juan Garcia-Escudero

KONAD COSMETICS FLOBU WATERPROOF

Publicidad impresa:

Muy bien manejado el mensaje que aparece en cada cartel, siendo muy breve y fácil de entender, este tipo de publicidad es la más efectiva, ya que el receptor del mensaje tiene aproximadamente 6 segundos para analizar un anuncio publicitario, y retenerlo en su memoria. En cuanto a la tipografía, crearon el efecto de la máscara para pestañas corrida "por lágrimas". Tratando de resaltar que este es un producto a prueba de agua.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Agency Producer: Sergio Bonavia
Retoucher: Juan Carlos Erasmo

TARJETAS PRESENTACIÓN

Comparto con ustedes algunos diseños para tarjetas de presentación, unos me parecen muy originales, así cómo otros con diseños sencillos de buen gusto y otros más elaborados.

SANTEC SECURITY SYSTEMS: PRISON

Advertising Agency: Serviceplan Campaign, Hamburg, Germany
CCO: Alexander Schill
Creative Director: Maik Kaehler, Christoph Nann
Copy Writer: Rudolf Novotny, Marc Vosshall
Art Director: Till Diestel
Agency Producer: Christoph Koehler
Production: Cobblestone Filmproduktion GmbH
Producer: Pieter Lony, Daniel Mittwede, Ben Nicolas Jahn
Post Production: Sven Schoenmann, Tanja Bruhn
DOP: Sven Siegrist
Set Design: Tommy Stark

MERCEDES - BENZ: INTERACTIVE PRINT.

Advertising Agency: Net#work BBDO, South Africa
Chief Creative Officer: Mike Schalit
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Copywriter: Johann Schwella, Mike Pearson
Art Director: Alexis Beckett
Business Unit Director: Karen Carr
Production: Clinton Mitri, Daneel Malgas, Ground Glass, Prezence Digital, Barry White

VANTAGE: KETCHUP STAIN PACKET

CHALLENGE

Vantage is a stain remover that competes directly with the category leader in Brazil. Given this scenario, attracting customer attention required a departure from the commonplace and the development of an action that would complement the product’s standard campaign.

THE IDEA

Because tomato sauce is the leading culprit of stains in Brazilian households, a ketchup packet was developed in the form of a stain and then distributed in snack bars and restaurants. The goal was to remind people that a new stain might appear at any time.

RESULT

The campaign appealed to people and aroused curiosity. In Sao Paulo 100,000 packets were distributed in just three days, and none were left over. People wanted to take the packets home as small keepsakes.

Advertising Agency: DPZ Propaganda, São Paulo, Brazil

Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha, Marcello Barcelos

Art Director: Cícero Souza

Copywriter: Beth Bylaardt

Illustrator: XX

Photographer: Leandro Vianna

Published: April 2011